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Marketing in the 21st Century

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STRATEGIES FOR COLLEGE RESEARCH


KEY TERMS:

Web - free, unvetted, online world we love.

Deep web - the good stuff you pay for.

Database - information products/services developed by brokers who buy content from publishers and sell it to libraries.

Article - a research paper or chapter draft written and published by a scholar; the unit of database content.

Peer review - process to establish fairness and accuracy in academic publishing.

Paid subscriptions.

Physical collections.


Step 1: Open a research log!


Careful records are the foundation of any college research project.

Word file.

Blog post.

Pen and paper.



Step 2: Evergreen Library - get scholarly articles acceptable for college research.


LIBRARY catalog - search for databases

Evergreen catalog

Off campus access - your name and A registration number!


BUSINESS databases and services - do a title search

Business Source Premier - 8800 business and business news journals, mostly full text, back to 1998

ABI Inform - business, global trade, and industry journals, mostly full text, back to 1998

Hoovers Online - index to information existing businesses


Browse database subjects - library Subject Categories page

Search specific journal title - Evergreen catalog


GENERAL information and scholarship databases

Proquest Direct - all purpose, "Walmart Store" of information market, includes newspapers

Ebscohost - all purpose, "Target Store" of information market


NON-ACADEMIC WEB SOURCES - use at your own risk

Google - to get your bearings on organized presence online.

Wikipedia - opportunity to add your research to web community.



Step 3: Look for books and other tangible media.


Evergreen catalog - books we have here

Summit Consortium - borrowing coop with other college libraries in OR and WA



Step 4: Close your research log.

Save and organize your notes.
Back them up.
Print them and look them over.
Email them to yourself - my.evergreen.edu.

Build a paper file to go with your electronics.




Contact info

Reference Desk, 867-6252

Summer Hours: Mon-Thurs, 9 to 9; Fri-Sat, 9 to 5

Comments

Jules,

Thank you very much for the workshop you did for my Marketing class. It was a most practical and enjoyable presentation!

Karen Alman
Instructor

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