Marketing in the 21st Century

STRATEGIES FOR COLLEGE RESEARCH
KEY TERMS:
Web - free, unvetted, online world we love.
Deep web - the good stuff you pay for.
Database - information products/services developed by brokers who buy content from publishers and sell it to libraries.
Article - a research paper or chapter draft written and published by a scholar; the unit of database content.
Peer review - process to establish fairness and accuracy in academic publishing.
Paid subscriptions.
Physical collections.
Step 1: Open a research log!
Careful records are the foundation of any college research project.
Word file.
Blog post.
Pen and paper.
Step 2: Evergreen Library - get scholarly articles acceptable for college research.
LIBRARY catalog - search for databases
Evergreen catalogOff campus access - your name and A registration number!
BUSINESS databases and services - do a title search
Business Source Premier - 8800 business and business news journals, mostly full text, back to 1998
ABI Inform - business, global trade, and industry journals, mostly full text, back to 1998
Hoovers Online - index to information existing businesses
Browse database subjects - library Subject Categories page
Search specific journal title - Evergreen catalog
GENERAL information and scholarship databases
Proquest Direct - all purpose, "Walmart Store" of information market, includes newspapers
Ebscohost - all purpose, "Target Store" of information market
NON-ACADEMIC WEB SOURCES - use at your own risk
Google - to get your bearings on organized presence online.
Wikipedia - opportunity to add your research to web community.
Step 3: Look for books and other tangible media.
Evergreen catalog - books we have here
Summit Consortium - borrowing coop with other college libraries in OR and WA
Step 4: Close your research log.
Save and organize your notes.
Back them up.
Print them and look them over.
Email them to yourself - my.evergreen.edu.
Build a paper file to go with your electronics.
Contact info
Reference Desk, 867-6252
Summer Hours: Mon-Thurs, 9 to 9; Fri-Sat, 9 to 5
Comments
Jules,
Thank you very much for the workshop you did for my Marketing class. It was a most practical and enjoyable presentation!
Karen Alman
Instructor
Posted by: Karen Alman | August 9, 2007 12:06 AM