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January 17, 2008

Marketing Communications

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STRATEGIES FOR COLLEGE RESEARCH


KEY TERMS:

Web - free, unvetted, online world we love.

Deep web - the good stuff you pay for.

Database - information products/services developed by brokers who buy content from publishers and sell it to libraries.

Periodical - journal or magazine, serial publication.

Article - a research paper or chapter draft written and published by a scholar; the unit of database content.

Peer review - process to establish fairness and accuracy in academic publishing.

Paid subscriptions.

Physical collections.


Step 1: Open a research log!


Careful records are the foundation of any college research project.

Word file.

Blog post.

Pen and paper.



Step 2: Online Research

NON-ACADEMIC WEB SOURCES - use at your own risk

Google - to get your bearings on organized presence online.

Wikipedia - opportunity to add your research to web community.

Evergreen Library - get scholarly articles acceptable for college research.


ACADEMIC SOURCES - LIBRARY catalog - search for databases

Evergreen catalog

Off campus access - your name and A registration number!


BUSINESS databases and services - do a title search

Business Source Premier - 8800 business and business news journals, mostly full text, back to 1998

ABI Inform - business, global trade, and industry journals, mostly full text, back to 1998

Hoovers Online - index to information existing businesses


Browse database subjects - library Subject Categories page

Search specific journal title - Evergreen catalog


GENERAL information and scholarship databases

Proquest Direct - all purpose, "Walmart Store" of information market, includes newspapers

Ebscohost - all purpose, "Target Store" of information market



Step 3: Look for books and other tangible media.


Evergreen catalog - books we have here

Summit Consortium - borrowing coop with other college libraries in OR and WA



Step 4: Close your research log.

Save and organize your notes.
Back them up.
Print them and look them over.
Email them to yourself - my.evergreen.edu.

Build a paper file to go with your electronics.




Contact info

unselj at evergreen dot edu

Mondays, 9am to noon; Wednesdays, 6pm to 9:30pm

January 07, 2008

Made for the Northwest

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Emily Carr, Museum of the Northwest


A CURRENT OVERVIEW OF COLLEGE RESEARCH:


Web - information effectively free of charge.

Deep web - the good stuff you pay for.

Database - information broker buying from publishers and selling to libraries.

Article - a research paper or chapter draft written and published by a scholar.

Peer review - process to establish fairness and accuracy in academic publishing.

Paid subscriptions.

Physical collections.




STEPS TO EFFECTIVE RESEARCH:

Step 1: Open a comprehensive research log.

Careful note taking and records are the foundation of any research.

Proper citation and documentation mark college level scholarship.

Taking notes ....

... Word file.

... Blog post.

... Email string.

... Pen and paper.




Step 2: Assess your topic on the web.

Controversial among librarians and faculty.

Google - to get your bearings on organized presence online.

Wikipedia - opportunity to add your research to web community.



Step 3: Engage the scholarly literature.

Library catalog user interface (institutional passwords) - Evergreen catalog

Periodical literature - library Subject Categories page

IMPORTANT DATABASE TITLES


JSTOR - Johns Hopkins publishers catalog, interdisciplinary content

ARTSTOR - image database from the JSTOR people with good metadata but limited range

Proquest Direct - the Walmart of scholary information (Walmart in a good way), includes newspapers

Ebscohost - ethnography, sociology, some arts


TANGIBLE MATERIALS

Evergreen catalog - books we have here

Summit Consortium - borrowing coop with other college libraries in OR and WA

Worldcat - hyperbolically titled but still extemely useful library union catalog



Step 4: Close your research log.

Save and organize your notes.

Back them up.

Print them and look them over.

Email them to yourself.



Step 5: Analyze and organize your research findings.


Data, information, knowledge (truth, meaning, irony, remembrance), wisdom.



Contact info

Jules Unsel, unselj@evergreen.edu
Ref desk, Mondays, 9am-noon; Wednesdays, 5-9pm